Location: Gurgaon

Experience Required: 2-3 years


About Us:

Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.



Responsibilities:

-Looking for a dynamic individual having experience of managing ads on marketplaces like Amazon, Flipkart
-Should be able to independently work on creation of PLA/PCA campaigns
-Should be able to prepare, discuss and plan monthly DSP and on platform campaigns(not mandatory)
-Should be well versed with the campaign configuration, bid optimization, and campaign analysis
-Should be able to prepare business reports at Weekly, Monthly and yearly levels
-Should be well versed with the lower funnel metrics
-Should have at least an intermediate experience in Excel.
-Knowledge of Brand Insights is a plus
-Previous experience of association with a HPC brand is a plus plus but not mandatory.


Qualifications:

-Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
-Experience: 2-3 years of relevant experience in digital marketing, specifically in managing ads on marketplaces like Amazon and Flipkart.
Technical Skills:
-Proficient in creating and managing PLA (Product Listing Ads) and PCA (Product Campaign Ads) campaigns.
-Strong understanding of campaign configuration, bid optimization, and performance analysis.
-Intermediate to advanced proficiency in Excel for data analysis and reporting.
-Familiarity with DSP (Demand-Side Platform) campaigns is a plus.
-Analytical Skills: Ability to analyse campaign performance metrics and prepare detailed business reports on a weekly, monthly, and yearly basis.
-Communication: Excellent verbal and written communication skills to effectively collaborate with cross-functional teams.
-Knowledge of Brand Insights: Understanding brand insights and market trends is a plus.
-Industry Experience: Previous experience in the health and personal care (HPC) sector is preferred but not mandatory.
-Personal Traits: Highly organized, detail-oriented, and able to work independently in a fast-paced environment.


--Apply here--

About Us:

Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.



Key Responsibilities
1.⁠ ⁠Strategy & Planning
Develop influencer marketing strategies aligned with brand and campaign goals.
Identify target audiences and relevant influencer categories (macro, micro, nano, creators).
Set KPIs and forecast budgets across phases and platforms.

2.⁠ ⁠Influencer Identification & Outreach
Discover, vet, and shortlist influencers based on demographics, authenticity, quality, and brand fit.
Conduct competitive scans to identify relevant creators.
Negotiate deliverables, rates, and timelines while building strong creator relationships.

3.⁠ ⁠Campaign Execution & Coordination
Create detailed briefs and manage communication with influencers and agencies.
Coordinate with internal teams (creative, social, PR, product, legal) for smooth execution.
Monitor deadlines, deliverables, content quality, and brand compliance.

4.⁠ ⁠Content Review & Quality Control
Review content for accuracy, tone, and compliance.
Provide feedback and ensure timely publication across creators.

5.⁠ ⁠Performance Tracking & Reporting
Track campaign metrics in real time, analyse performance vs KPIs, and generate insights.
Optimize content formats, creators, and posting strategies.
Prepare detailed reports and present findings to leadership.

6.⁠ ⁠Budget & Contract Management
Manage campaign budgets, invoices, and payment schedules.
Draft and track contracts, ensuring compliance with disclosure rules and regulations.

7.⁠ ⁠Trend Monitoring & Innovation
Stay updated on platform trends, algorithms, and competitor activity.
Proactively propose new creator formats, collaborations, and opportunities.

Skills & Qualifications

-Strategic & Analytical:
Strong understanding of campaign strategy, KPIs, and data-driven decision making.
-Influencer Management:
Experience with influencer discovery, vetting, negotiation, and long-term relationship building.
-Communication & Collaboration:
Excellent written and verbal communication; strong stakeholder management.
-Creative & Platform Knowledge:
Understanding of social platforms, content formats, and creator best practices.
-Project Management:
Ability to manage multiple campaigns, timelines, and approval workflows.
-Legal & Compliance:
Knowledge of disclosure guidelines, contracts, usage rights, and brand safety.

Personal Qualities:
Creative, trend-aware, detail-oriented, and able to work under pressure.


--Apply Here--